Why Your Business Needs Pinterest

How Pinterest Can Generate Website Traffic in 2025

We all know that Pinterest has been around for quite some time. You might find yourself wondering, “Is Pinterest still relevant for my business?” The short answer is: absolutely! Pinterest remains a powerhouse for driving traffic and boosting your online presence. Here’s why incorporating Pinterest into your marketing strategy can be a game-changer for your business.

A Few Facts About Pinterest Before We Get Started:

High-Income Shoppers: 1 in 3 Pinterest shoppers have an income of over $100k. This means the platform is filled with users who are ready and able to spend on quality products and services.
Massive Engagement: Users save over 1.5 billion pins per week. The level of engagement on Pinterest is through the roof, with users actively searching for inspiration, products, and ideas.
Impressive Reach: Brands using Pinterest catalogs receive 5x more impressions on their products. If you’re looking to increase visibility, Pinterest is a goldmine.

(Source: Sprout Social )

What Do You Even Post on Pinterest?

Now, you might be wondering what type of content works best on Pinterest. Here are some ideas:

Blog Articles

If you’re already blogging, Pinterest is a fantastic platform to share your posts. Each pin can link back to your blog, driving traffic to your website.

Products

For product-based businesses, Pinterest is a visual playground. Share high-quality images of your products, link back to your store, and watch the traffic flow.

Industry-Relevant Content

Share anything that’s relevant to your industry. Whether it’s infographics, how-to guides, or inspiring quotes, if it’s valuable to your audience, it belongs on Pinterest.

Do Blogs and Pinterest Go Hand in Hand?

The answer is a resounding yes! Blogs and Pinterest are like peanut butter and jelly—each great on its own, but together they create something special. Here’s why:

Increased Traffic

The more blogs you have, the more content you can pin, and the greater your chances of driving traffic to your website.

Relevance

Blogs that address common questions or provide valuable insights are perfect for Pinterest’s audience. Pins from blog posts can continually bring in traffic long after they’re posted.

Just What I Need, Another Social Platform!

I get it—adding another social platform to your list might sound daunting. But here’s the beauty of Pinterest:

Low Maintenance

Unlike other platforms, Pinterest doesn’t require you to post daily to stay relevant. Pins are evergreen, meaning your pin from 2020 could still be getting repinned today!

Set It and Forget It

If you’re already creating blogs, you can share them to Pinterest right after posting and then leave it at that. The platform’s algorithm will continue to circulate your content, bringing in traffic over time without constant effort.

Pinterest is far from dead; it’s a thriving platform that can significantly boost your marketing efforts in 2024. With its high-income audience, massive engagement, and evergreen content potential, Pinterest is a no-brainer for driving traffic to your website and increasing your brand’s visibility.

Ready to take your marketing to the next level?

Let’s chat! At Maddy Liz Media, we specialize in creating comprehensive digital marketing strategies that include effective Pinterest campaigns. Contact us today to learn how we can help your business shine online.