What Your Business Needs to Post on Social Media This Summer

Written by Sydney Jackman

Summer is in session! It’s the season of sunshine, steady days, and stop-scrolling content. Your content should feel fun, fresh, and full of energy, just like a perfect summer day. Whether you’re a boutique, wellness coach or local coffee shop, this summer moodboard will help you captivate the season in a way that aligns with your brand. Check out this list of aesthetic inspo and post ideas for different types of businesses.

Content Ideas for Your Business

Retail and Boutiques

“What’s in My Beach Bag” Showcase your items in a fun, functional way.
Outfit Inspo Reels: Think poolside vibes, vacation dinner glam, or a casual but cute grocery run
Flatlay Fun: Highlight your summer bestsellers with floral or citrus props or beach accessories.
Customer Reposts: Encourage your followers to tag you in their vacation pics using your products for easy, authentic content.

Beauty and Wellness

Skincare Routine: Share your morning and evening skincare rituals
SPF Highlight: Why it’s a summer must
Self-Care Checklist: Create a cute, shareable graphic of your “summer self-care checklist.”
“Sun-kissed skin” Product or service post highlight
Heat-proof Hair: Post tutorial or product features products that show how to beat the humidity in style

Health and Fitness

Healthy Summer Snacks: Share simple, refreshing recipes to fuel hot days.
“5 Moves to Take Outside” Workout reels
Beat the Heat Tips: How to stay active when temps hit the 90s.
Seasonal Smoothie Recipes and grocery hauls
Transformation Features: Celebrate your clients’ summer fitness wins.

Food and Beverage

Limited-Time Flavors: Feature seasonal drinks, treats, or packaging.
Outdoor Dining: Spotlight your outdoor seating setup or picnic-friendly options.
Staff Picks: Let your team share their favorite summer menu items.

Stay Relevant This Summer

Summer holidays are great opportunities for themed posts, sales, or community engagement. Try incorporating some of these into your content calendar to stay relevant with the upcoming dates:

National ice cream day
Mid-summer check-in
Back to school prep in August

Let Your Content Soak Up the Sun

Summer content is meant to be fun, lively, and flexible. Stay consistent with your brand while tapping into the relaxed, seasonal mindset your audience is in. Let your feed reflect the energy of the season, and your community will feel it too.

If you’re struggling to come up with content this season, let us help! We offer a complete hands-off approach to social media, or an in-depth strategy to do it yourself. Check out our services or contact us today if you’re ready to bring a fresh new life to your business!