Does My Website Need a Blog?

The short answer is yep.

Written by Emma Bogert

The internet moves extremely fast and your website and socials need to keep up. One of the best ways stay ahead? Having a blog. Blog’s are SEO secret weapons, they help you gain higher in search results and ensure the attention of people who are actively looking for what you do.

Search engines love new and relevant content. When you post your industry-related blogs you’re sending a signal to google that your site is active, trustworthy, and worth showing to more users. Over time, with more clicks, your blog becomes a library of useful resources that search engines catalog and continue to suggest them for years! Think of keywords as little magnets in your blog- they help understand what your post is about and connect it with the people searching. The trick isn’t to stuff them everywhere (Google hates that), but to naturally weave them in so your content reads like you while still ranking in searching.

Blog Ideas that aren’t boring:

Not all blogs have to be like a boring research paper, you can keep it fresh and exciting.

Look Books & Mood Boards: Could be a variety of Fall Wedding Color Palettes or Western Living Room Inspo. Fun, visual, and definitely Pinterest-worthy.
How-To Blogs: Walk people through a problem step by step. Whether it be showing off your craftsman skills or something even as simple as How to Pick the Perfect Outfit for Headshots.
The Ultimate Guide: This highlights the one topic that you can go all in on and show your audience you are a pro. The deeper you go- the more trust you are able to build.
Answer the Big Questions: You know what people constantly Google in your industry. Write a blog that answers those questions directly, leading more viewers to your page.

Let Your Brands Personality Shine

Here’s where blogging gets fun- its not just about the keywords and Google. It is about you. A blog lets your audience hear your voice, see your style, and actually connect with your brand. When someone types a question into Google, why shouldn’t your answer be the first thing they find? It’s helpful, relatable, and straight from you. That’s how you build tryst and stand out from all the others.

Bottom Line?

A blog is like free advertising that works for you 24/7, while you run your businesses. All it takes is one post. Write it in your brand’s voice, touch on a topic your audience cares about, and before long you’ll have a whole stash of content pulling people in.

If you’re ready to increase your website traffic, you’re in the right place. Here at Moxie Media, we offer blog writing services for small businesses. You can check out our packages or inquire to learn more about which service would work best for you and your goals!