Does Your Business Need Email Marketing?

Written by Emily Tsujihara

Contrary to popular belief, email marketing is not dead. It’s a crucial digital marketing tool to successfully communicate with your potential and existing customers. Setting up an email list with weekly blog posts and links to communicate to your audience directly can build customer loyalty, increase brand awareness, and help promote products, services, or upcoming events.

Although underutilized in many small businesses, email marketing can enhance your marketing efforts and target engaged customers. E-commerce and retail, wellness, realty, or any business interested in connecting with its audience benefits from it, and here’s how you can too.

What Industries Emailing Works Best For

Basically every industry! Email marketing can be flexible and tailored to your business, so it can blend seamlessly with your brand. 

Retail and Boutiques

• Notify customers about new arrivals: Include a link to the new products or create a countdown for when it drops
• Promote events: Send invites and reminders for upcoming events and sales, and make it sharable for friends and family

Health and Wellness 

• Product Spotlight: Highlight a product and inform customers of uses and benefits; include a link to book
• Promote events and deals: Let customers know of upcoming events and deals they don’t want to miss

Real Estate

• Home Updates: Share new homes for sale with customers and keep them updated on renovations
• Post notifications: Tell customers when a new podcast episode or blog post comes out to keep them engaged

What It Improves

Adding email marketing to your business helps to target your audience directly in their inbox. Contacts already interested in your product or service can be imported and accessed through the creation of an email funnel. This is your lead generator, which is meant to attract and capture valuable customer data. It can be in the form of inputting an email for a deal or information in the customer’s inbox and signing up for newsletters, or customers can click a pop-up on your website that signs them up for emails.

Through email, you can utilize direct links to increase clicks and engagement, and utilizing email marketing also makes it easier to track ROI (return on investment) in organic marketing. 

Client Case Study 

After performing a case study on a boutique client, we found that their package with email marketing resulted in an increased return on investment. We sent out 1 email and 1 automated follow-up each week, and this generated an over $13,000 ROI after only 6 months. Adding email marketing can vastly improve your sales by encouraging purchases and informing customers about offers and updates.

Interested in Implementing Email Marketing?

Increase your customer connection and retention by adding email marketing. It can be added onto our other marketing packages or be its own package; however, we highly recommend bundling services to see the best results and growth for your business! Contact us to get started today!